Very good interim result for the imm cologne

Sep 03, 2015

* 80 percent of space already allocated

* International business meeting point of the industry

* With the LivingInteriors event for holistic interior design competence

imm cologne, the main fair of the industry, will ensure that the furniture year 2016 gets off to a dynamic start in January of the coming year. With approximately 1,300 planned companies from 50 countries, the trade fair duo of imm cologne and LivingInteriors is also presenting a wide-ranging, diverse display of products in 2016. Even now, around 80 percent of the available space is firmly booked; two thirds of the exhibitors are from abroad. The highest number of foreign exhibitors comes from Europe and the Asian region. The visitors are once again as international as the exhibitors: the percentage of fair visitors to imm cologne from abroad is always on average clearly higher than 40 percent (based on trade visitor days). In particular, the number of visitors from Asia, North America and Europe showed a significant increase in recent years. This is all the more important as, for example, the German furniture industry opened up good expert opportunities in the American market in past months. For 2016, Koelnmesse anticipates more than 120,000 visitors from around the world
for imm.

In Cologne the exhibitors will find all the relevant target groups in one place, as well as the perfect opportunity to present their ideas and innovations to the whole world all at once. The fairgrounds are thus the meeting point for the global interior design industry and the gateway to Asia and North America for many exhibitors. imm cologne's status as an international business hub has been underlined not least by the fact that 93% of exhibitors are satisfied or even very satisfied with the degree to which they achieved their fair objectives. "The business aspect is of central importance to us. The top decision-makers gather in Cologne to start the business year! We meet all important buyers from the German furniture trade here. Associations come, we negotiate with
owners and business managers, with the major figures of the branch and with
medium-sized companies," emphasises Peter Schönhofen, one of the two Kare founders and managing directors, in an interview with Möbelmarkt.

It has been shown that the exhibitors expand their networks at the Cologne interior design fair and thus open up new markets. Although the international business contacts primarily come from the European area, a main fair like imm cologne provides opportunities to do business with buyers from Asia, Eastern Europe, the Middle East and North America. "We demonstrate ways to ensure that the export topic doesn't only remain theoretical. Export doesn't always have to immediately mean America or Asia. Export is also France, the United Kingdom or the Netherlands. Approximately 63 percent of our trade visitors come from the EU", Arne Petersen, Vice President Trade Fair Management of Koelnmesse explains. "The January date is perfect for for the exhibitors to position the new products and bestsellers of the fall collections", the Vice President continues.

As it does every two years, the interplay of LivingInteriors and imm cologne provides for even more appeal, entirely new target groups and all sorts of added value for exhibitors. The result: a unique 360-degree exhibition offering a perfect, and above all, comprehensive overview of furnishing. Cologne is where furniture worlds transform into living worlds: LivingInteriors comprehensively brings the latest innovations and concepts from the areas of bathroom and room design to life. In 2016, everything will revolve around the Trend Avenue. Along this centrally located street of pure innovation, visitors will experience the trends and concepts of tomorrow at numerous stands and at exciting special events, not least at the Forum, with its inspiring event programme.

Facts & figures

Your contact:
Uwe Deitersen
Project Management
Email: [email protected]
URL: http://www.imm-cologne.com/